Bram Van der Hallen’s Post

7 Google Ads mistakes that silently drain your budget Most performance marketers don’t realize how much money they’re burning on ads until it’s too late. 1. Using broad match without intent filters Broad match keywords might seem like a good idea, but they invite the wrong crowd. Instead, use phrase match and exact match to focus on buying intent. 2. Skipping negative keywords Not every click is a good click. Add negative keywords to keep time-wasters out and improve your conversion rate. 3. Poor location targeting Running a local business? No need to target the entire country. Be specific with your geography. Saves money and gets better leads. 4. Ignoring mobile optimization 90% of your audience sees your ad on mobile. If your ad or landing page isn’t mobile-friendly, you’re bleeding leads. 5. Messy or missing conversion tracking If you don’t track conversions properly, you’re guessing, not marketing. Get your tracking in place or you’ll never know what’s working. 6. Blindly following Google’s recommendations Google wants you to spend. 95% of their suggestions are not worth trying, so you need to trust wisely. 7. Not testing ad variants One ad won’t cut it. Test 4–5 variations and double down on the winner. That’s how scale happens. These aren’t small tweaks. Fixing them could double your return on ad spend. Which of the above Google ads mistakes have you made?

Getting clicks but no calls from your Google Ads? You’re not the only one, and it happens more often than you think. Many businesses spend money on Google Ads, only to be confused when their phone doesn’t ring. If this sounds like you, it’s time to take a closer look. Here are 5 reasons your ads might get clicks but not lead to calls: 1. Ad Relevance: If your ad promises one thing but your landing page shows something else, users will leave. Make sure the message in your ad matches what’s on the landing page. 2. Landing Page Issues: A slow, cluttered, or confusing landing page can hurt your chances of getting conversions. Make sure it loads quickly, looks good, and gives users the information they need right away. 3. No Call Extensions: If you want users to call you, make it easy for them. Add call extensions so they can reach you with just one tap. This small change can make a big difference. 4. Poor Targeting: Are you reaching the right people? If not, even good ads will struggle to convert. Regularly adjust your targeting to reach those who really need your services. 5. Missing Trust Signals: If you have no testimonials, no reviews, and no clear signs of credibility, users may be hesitant. Build trust with signals like social proof, secure badges, and honest messaging. Fix these five issues, and you won’t just get clicks, you’ll get calls. ♻️Repost if you know someone running ads who needs to hear this. Follow Monir Hossen for more content like this.

Hello!!! 🔍 Are your ads really performing as well as you think? Running campaigns on Google Ads or Meta Ads (Facebook & Instagram) isn’t just about creating catchy creatives. ✅ Your Ad Score and Ranking decide whether your ad wins the auction, how much you pay, and how often you show up. ✨ Here’s how you can check them: ✅ Google Ads Quality Score ➡️ Go to your Google Ads Dashboard → Keywords tab ➡️ Add the column “Quality Score” 👉 You’ll see scores (1–10) based on Expected CTR, Ad Relevance, and Landing Page Experience. 💡 Aim for 7+ for better CPC and ranking. ✅ Meta (Facebook/Instagram) Ad Relevance Diagnostics ➡️ Open Meta Ads Manager → Campaign → Ad Level ➡️ Check “Quality Ranking,” “Engagement Rate Ranking,” and “Conversion Rate Ranking.” 👉 Ratings like Above Average / Average / Below Average tell you how your ad is competing. 💡 Optimize creatives and audience if you see “Below Average.” 📈 Remember: A high score = Lower costs + Better visibility + Higher ROI. Keep testing, tweaking, and improving! #DigitalMarketing #GoogleAds #MetaAds #AdOptimization #PerformanceMarketing #LinkedInTips

Meta Ads vs Google Ads: Understanding the Intent Difference One of the biggest mindset shifts for marketers is realising that not all ads work the same way — especially when you compare Meta (Facebook & Instagram) Ads with Google Ads. - Meta Ads are all about creating demand. Your audience wasn’t searching for you — you’re showing up in their feed, sparking their interest, stopping their scroll. The goal? Grab attention, build curiosity, and persuade them to take action they weren’t already planning. - Google Ads are about capturing demand. Here, your audience is actively searching. They’re already interested — they’re typing in keywords with intent. Your job is to show up at the right moment, answer their need, and make conversion as frictionless as possible. Different intent = different creative + different strategy + different metrics to watch. So if your Meta Ads aren’t driving results, ask: Is my creative scroll-stopping enough to generate interest? Am I building awareness first, or expecting instant conversion? And if your Google Ads aren’t converting: Am I targeting the right keywords? Is my landing page matching their intent? Know the difference. Respect the intent. Run better ads. . . . . . . . . . . . . . . . . . . . . . #Marketing #DigitalAds #PaidMedia #MetaAds #GoogleAds #PerformanceMarketing

Google Ads or Meta Ads? Most People Pick Wrong (Save this post before your budget gets waste) Choosing a platform is not about trends It is about goals, strategy, intent → Want direct leads? Use Google Ads → Want attention and scale? Use Meta Ads Here is why your campaigns fail: You follow trends, not results You copy big brands with bigger budgets You pick Meta or Google without a clear goal Let us break it down: 1. Search Intent ≠ Scroll Intent → Google = people searching → Meta = people scrolling → Your offer must match the mindset 2. Meta is fast. Google is firm. → Meta = volume, cold audience → Google = intent, warm audience → Use both the right way. Never just one blindly 3. Do not boost. Build campaigns → Boosting posts wastes money → Structure campaigns by funnel stages → Run top–middle–bottom strategy always You are not paying Meta or Google. You are paying attention. And attention must convert. DM us “Ads” and we will show you → The exact blueprint we use for high-ROI ad campaigns → Without wasting a dollar on guesswork or gut feeling The platform is not the problem. The approach is! Want ads that actually sell? Let’s talk!

Why Your Google Ads Might Not Be Working (and How to Fix It) Running Google Ads can feel like a gamble sometimes. You put in the budget, watch the clicks roll in… but where are the actual results? Here are a few common reasons your ads might not be turning into real growth: 1- Focusing on clicks instead of real leads It’s easy to get excited by big click numbers. But if those clicks don’t turn into sign-ups, calls, or sales, they’re just numbers. 👉 Always look beyond the click, focus on what happens after. 2- Overlooking your landing page Even the best ads can’t save a landing page that’s confusing or slow. 👉 Your page should be clear, fast, and guide visitors to take one simple action. 3- Targeting too broadly Trying to show up for every keyword or every audience usually spreads your budget too thin. 👉 Pick keywords and audiences that match real intent, people already looking for what you offer. At the end of the day, Google Ads isn’t just about spending more but it’s about spending smarter. Are you seeing these issues in your campaigns? Or maybe something else? Let’s chat below. 👇

📊 Meta Ads vs Google Ads. Which One Should You Use and When If you're running ads and not sure where to spend your budget, you're not alone Both Meta Ads and Google Ads can drive results But they work best at different stages of your customer journey Let’s break it down 👇 🔵 Meta Ads (Facebook Instagram) ✅ Ideal for building brand awareness and interest ✅ Great for reaching cold audiences with creative storytelling ✅ Lower cost per click ⚠️ Needs strong visuals and compelling content to grab attention 🔴 Google Ads (Search, YouTube, Display,PMax, Shopping and etc..) ✅ Perfect for capturing high intent users ✅ Targets people actively searching for your solution ✅ Higher cost per click but better conversion rates ⚠️ Works best when users already know what they want 🎯 Best Strategy Start with Meta Ads to build interest and demand Then use Google Ads to catch intent and close the sale💼 💡 Smart marketers know how to align ad platforms with their funnel 💬 What are you currently using Meta, Google or both? Let’s discuss in the comments 👍 Like 🔁 Repost 💭 Share your thoughts with your network #MetaAds #GoogleAds #PerformanceMarketing #DigitalMarketingStrategy #MarketingTips #OnlineAdvertising #PPCStrategy #SocialMediaMarketing #SearchMarketing #MarketingFunnel #BrandAwareness #CustomerJourney #PaidMedia #FacebookAds #YouTubeAds

5 Google Ads Settings That Waste Ad Spend (Fix your settings & stop wasting $$$)👇 1. Display Network on Search → Previously called “Search with Display Select,” this mixes intent-driven search with lower-intent display traffic. → Your search ads may show on the Google Display Network without display-specific targeting or creatives. ↳What to do: Make sure this is off unless you're using it for a deliberate, controlled test (e.g., blended remarketing). 2. Auto-Applied Recommendations → Google can automatically apply suggestions like broad match keywords, new ad creatives, or switching bid strategies. → These changes may conflict with your funnel structure or budget strategy. ↳ What to do: Go to "Account Settings → Auto-applied Recommendations" and disable anything you don’t trust 100%. 3. Location Targeting (Presence vs. Interest) → Default setting targets “People in, or interested in, your targeted location.” → This includes users outside your geo who show interest — often irrelevant traffic. ↳ What to do: Change to “Presence: people in or regularly in your targeted location” to keep geo-targeting accurate. 4. Attribution Model (Post-Conversion Setup) → New conversion actions default to data-driven attribution (DDA), but older ones may still use last-click. → Mixed attribution across actions leads to inconsistent optimization signals. ↳ What to do: Standardize all conversion actions to a single attribution model. Prefer DDA if volume supports it. 5. Language Targeting → Google serves ads based on browser language, not actual user language. → Campaigns may serve to users who can't understand your offer, especially in multilingual regions. ↳ What to do: Audit language settings and consider segmentation if you serve multilingual or global markets. ___________________ ♻ Repost if you found this helpful! ♻ Follow Marc Jordan Waldeck and Bounce Marketing for more! Need expert Google Ads management? DM me! 🤓

99% of Google Ads Budgets Are WASTED. Here's Why (and How to Fix It Before You Light More Cash on Fire) I’ve seen it so many times, brands spending $10K, $50K, $100K+ on Google Ads and getting nothing in return. Why ? Because they fell for the biggest myth in paid traffic: ❌ “If my CPC is low, I’m winning.” No, you’re not. You’re just bleeding out slower. Let me break this down with clarity: 🧨 CPC is a vanity metric. I’d rather pay $5 per click that converts at 10% than $0.50 per click that never converts 📉 Most businesses suck at ad targeting. They go broad, chase clicks, and end up attracting broke browsers instead of ready buyers. But, you don’t need more traffic, you need qualified intent. 📊 ROAS > CTR. Clicks are irrelevant. Revenue is king. Stop optimizing for traffic and start optimizing for conversions that stack cash in your bank account. 🔍 Quick Audit Tip (that’s saved clients 30%+ instantly): Check your Search Terms Report. Now. If you’re paying for irrelevant queries, pause that immediately. 90% of wasted spend lives right there. Here’s the punchline: You don’t need a bigger budget. You need smarter strategy.  Laser-focused targeting. Ads that hit like a sledgehammer. Landing pages that convert like crazy.

Just spent my morning diving into the Google Ads vs Facebook Ads debate again 🤔 Look, as someone who trains businesses on digital marketing, I get this question ALL THE TIME: "Which one should I use, Rawi?" Here's my take: • Google = catching people ACTIVELY searching (high intent) 🎯 • Facebook = finding people based on interests/behaviors (incredible targeting) 👀 The numbers don't lie - Facebook CPCs are about 56% cheaper than Google, but there's a reason! Google users are typically further along in the buying journey. Interestingly, conversion rates on Facebook hover around 9-10% while Google sits at about 3.75% - but the quality of those conversions can differ dramatically. My honest advice? Stop viewing them as competitors. They're complementary tools in your digital arsenal. Low budget? Maybe start with Facebook. Need customers ready to buy? Google might be your answer. What's your experience been? Are you team Google, team Facebook, or team Both? 💬 #DigitalMarketing #PPC #SocialMediaMarketing #BusinessGrowth https://lnkd.in/gkrf2nAf