Thomas Eccel’s Post

You want to optimize specific Demand Gen Audiences based on past performance? ✅ This is possible, if you know how. Navigate to your Demand Gen -> Audiences -> Audience Segments and check performance split by every audience you've selected. ❗ Attention: You can't pause/remove them directly there, Google doesn't allow it. However, I have an easy workaround. Once you've identified a low performing audience, navigate back to your Demand Gen 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝑺𝒊𝒈𝒏𝒂𝒍 (campaign level) and remove it directly in there. Problem solved, Performance 🚀 Simple as that. Share ♻ it with your PPC friends. For more PPC content and staying up-to-date you can follow me Thomas Eccel and click the bell 🔔 to get notified. #ppc #googleads #sem #ppcchat